Fathead
From Zero to Stage-Ready in Six Weeks
Building the Virtual Art Department, Workflow, and Budget from the Ground Up
When I was brought onto Fathead, the team had less than a month before stepping onto the LED stage - and no virtual sets or virtual storyboards in place. They had strong ideas, a team that was building some previs, but nothing built to execute against a production shoot.
I joined, built the VAD team, and structured the virtual production budget and approach. I worked closely with the key creatives to introduce a workflow that mirrored how they collaborate daily — just inside Unreal instead of a physical stage. We defined scope, aligned expectations, and created a clear plan that could move fast without breaking the production.
Designing, Storyboarding, and Delivering Final Stage Environments
Pre-Production Through Production Support
Over roughly six weeks, we built a series of environments, developed virtual storyboards to guide execution, and delivered final stage-ready worlds. We also onboarded a team of students to support asset building while we focused on composition, lighting, and design polish.
From early concept through production, we helped translate ideas in the filmmakers’ heads into fully realized, shootable environments. The result wasn’t just digital sets — it was a workflow that empowered the director and production team to make confident decisions, faster, inside a system that worked for them rather than against them.
CREDIT
VP Producer at Narwhal Studios + Production Consultant: Felix Jorge
COLLABORATORS
Director: C. Craig
Executive Producer: Erik Weaver
Production Designer: Yeji Seo
DELIVERABLES
4 Locations
12 Subsets
20 Lighting Scenarios
